• Art Direction & Design
  • Photography
  • About
  • Résumé
  • Contact
  • / art portfolio
Menu

Chris Gallevo

  • Art Direction & Design
  • Photography
  • About
  • Résumé
  • Contact
  • / art portfolio

McDonald's Sip, Share, Win!

Sip, Share, Win! was a promotion event that encouraged consumers to enter a photograph or video recording of themselves singing into specially designed McDonald's cups for a chance to win a VIP experience at the Late Late Show with James Corden. I developed the look and feel of the program having designed the retail packaging, signage and motion assets. These were also used for digital and social media.

One of the coolest things was looking up the #SipShareWin hashtag on Instagram and seeing over 4,000+ entries from all across the US with this cup (not counting the additional 3,000+ entries from Twitter and the mobile app). Even better was that the 3-week long promotion led to the highest Coca-Cola sales at McDonald's in years.

But even better than all of that was seeing it on a Carpool Karaoke segment with Selena Gomez. Career highlight for sure.

Packaging design
Packaging design
Online promo video

Click to view

 Cross-promotion on the Late Late Show with James Corden's Carpool Karaoke segment featuring Selena Gomez

Cross-promotion on the Late Late Show with James Corden's Carpool Karaoke segment featuring Selena Gomez

MCD_SSW_Mobile01.jpg
Mobile App
Mobile App
Retail menuboard video

Click to view

MCD_SSW_Retail01.jpg
Retail print media
Retail print media

McDonald's Food Photograhpy

Here's a little show and tell:

The average McDonald's food photography shoot consists of a single day shoot to capture 3 - 4 shots. Each shot is based on a sketch I drew, approved by the client, prior to the shoot. Each team consists of me (the art director), my producer, the photographer's producer, 1 to 3 food stylists, a prop master, a food technical advisor, 2 to 3 photographer assistants, and the photographer him or herself.

During the shoot adjustments are made to the position of the food and props. Sometimes things don't look as good in front of a camera as it did as a drawing. Sometimes food needs to be replaced if it sits in front of the lights for too long. Sometimes the photographer has a better idea on how to capture what I'm looking for. In every case, good communication, team and time management is vital in keeping these tightly orchestrated shoots within budget and deadlines.

Once the shoot is finished, I go through the hundreds of captures to pick the best shots while making notes on minor retouching. The photos are turned over to the retouchers, which takes about an additional week of directing and approvals. The shots then become key art for marketing material from print to digital and broadcast.

And yep, the food's 100% real.

MCD12863_buttermilk_crispychicken_sandwich_CC_5C.jpg
McD_SweetOnion80073_8_Ingredients.jpg
McD_SweetOnion80227_8_Poster.jpg
Screen Shot 2016-10-22 at 4.14.26 PM.jpg
Screen Shot 2016-10-22 at 4.14.09 PM.jpg

Coca-Cola + McDonald's

When Coca-Cola recently decided to refresh their brand (along with the way their products are photographed) that meant it had to be updated in all of its McDonald's presence as well. Working directly with Coca-Cola and directing the still photography shoot, I developed a library of assets featuring their four flagship products (Coke, Diet Coke, Sprite and Coke Zero) along with food pairings to be used for new Coca-Cola/McDonald's marketing. I wrote and designed a style guide for local market agencies on how to properly use this new library of assets.

I also directed a sizzle video using Coca-Cola's video assets, developed by a separate team at Leo Burnett, featuring their new brand theme "Taste the Feeling" by Avicii and Conrad Sewell.

Coca-Cola + McDonald's 2017 Sizzle Video

Click to play

MCDCK027_bev_C_glass_3Q_LgL.jpg
MCDCK052_bev_C_glass_hero_LgS.jpg
MCDCK040_FC_C_glass_fr.jpg
MCDCK036_BigMac_C_glass_fr.jpg
MCDCK067_bev_S_glass_3Q_LgL.jpg
MCDCK048_bev_S_glass_hero_LgS.jpg
MCDCK035_FOF_S_glass_fr.jpg
COK_Brand_OOH02.jpg
COK_Brand_OOH01.jpg
COK_Brand_Guide.jpg

McDonald's Truck Trailer Graphics

I had the chance to help refresh the design of McDonald's food delivery truck trailers. One of the biggest challenges was creating a design that could be easily adjusted for trucks ranging from 25' to 50' in length.

The first time I saw a truck with my Big Mac design on it pass by on the street I freaked out, snapped a picture and posted it on Instagram. It's been one of my most "liked" photos ever since.

MCD_Truck_Graphics_BigMac.png
MCD_Truck_Graphics_Fries.png
MCD_Truck_Graphics_EggMcMuffin.png
MCD_Truck_Graphics_McCafe.png

McDonald's Holiday Retail

One of the best (and probably worst) things about directing food shoots is the chance to take home uncooked leftovers. After a day of shooting McRibs and Big Macs I was offered a gallon of McRib sauce, about 50 McRib buns, a tub of pickles, and a box containing one-hundred McRib patties.

Of course I accepted.

MCD_Holiday_Poster1.jpg
Retail Posters
Retail Posters
Restaurant Trayliner
Restaurant Trayliner

Alamo Drafthouse Cinema

Best movie theater-slash-full-service restaurant hands down. I had the chance to help develop some of their first franchise marketing initiatives back in 2008. Since then the Alamo Drafthouse, which started as a single theater in Austin, TX, has spread to more than 20 cities across the U.S.

The idea here was to throw in every film advertising cliché possible from the Drew Struzan-inspired "movie poster" to the typical, action film guy voice over.

Sales Video

Click to view

Direct Mail Poster
Direct Mail Poster
ADC_Website1b.jpg
Microsite
Microsite
Sales Brochure
Sales Brochure
Sales Brochure
Sales Brochure
ADC_WT1.jpg
ADC_WT2.jpg
Direct Mail
Direct Mail
VIP Passes
VIP Passes

Massage Heights

This was one of my first clients as I started my career in advertising. As a Junior Art Director I didn't get to do the fun creative stuff up front. But I'll always be proud of the simple and clean aesthetic I was able to continue with as I inherited the account in full.

On a side note, we offered retouching services in-house and I had to do a bulk of the retouching on the models' bodies. Let's just say that no matter how amazingly god-like these models looked, when you're that close to their skin, we are all the same.

MSH_Website1.jpg
Website
Website
MSH_Retail_Banners1.jpg
Retail Banners
Retail Banners
Direct Mail
Direct Mail
Print Advertising
Print Advertising
Retail Displays
Retail Displays

Lube Pros Television Spots

This was a fun, little project I got to do at my old agency in Minneapolis. I had never done stop-motion animation before so having the chance to help with the production of these videos was a great experience. Being the tough, little Midwestern agency we were, I illustrated the storyboards and with the help of the Associate Creative Director, the Copywriter and one other Art Director we animated, shot and edited the whole thing ourselves.

30 second TV spot

Click to view

15 Second Movie Theater Spot

Click to view

McDonald's Cuties Happy Meal

If there was ever a fruit more loved by children (and some adults) I'd like to know what it is.

Also, it was an uphill battle to convince the justifiably protective Happy Meal client to "skin" the iconic smile side of the Happy Meal box like a Cutie. But we prevailed and it was, dare I say, sweet, sweet victory.

Packaging
Packaging
Cuties_Retail1.jpg
Retail signage
Retail signage
Restaurant Trayliner
Restaurant Trayliner
Consumer Stickers
Consumer Stickers

McDonald's Mr. Peabody & Sherman Happy Meal

With the movie being a remake of the old, classic cartoon it was interesting to see how Dreamworks would update and modernize these characters . The result was some incredibly beautiful and colorful assets that harmonized perfectly with the Happy Meal brand. Of the 15+ Happy Meal programs I'd designed for, this is by far my favorite looking one.

Packaging Design
Packaging Design
Retail Merchandise Display
Retail Merchandise Display
Peabody_Poster1.jpg
Retail Posters
Retail Posters

McDonald's Dragons 2 Happy Meal

These movies are awesome. Dreamworks Animation is awesome. Dragons are awesome.

Packaging Design
Packaging Design
Retail Merchandising Display
Retail Merchandising Display
Dragons_Poster1.jpg
Retail Window Posters
Retail Window Posters
Customer Stickers
Customer Stickers

Bare Tattoo Removal

I don't have any tattoos myself but it's always funny when I have prints of my layouts laying around the apartment and someone asks if I'm hiding something.

Logo Design
Logo Design
Bare_Website_01.jpg
Website
Website
Web Banners
Web Banners

Glorious, glorious web banners

Business Cards
Business Cards
Retail Brochure
Retail Brochure
Direct Mail
Direct Mail

Logo Designs

Logo_Appleseed.jpg
Logo_Patio.jpg
Logo_Picassobao.jpg
Logo_Hadley.jpg
Logo_Bare.jpg

Patio Theater Movie Posters

Patio_PrincessBride_Poster.jpg
hoop-dreams.jpg
groundhog-day.jpg
Patio_Wonderful_Life_Pstr_v2.jpg
Patio_AnimalHouse_Poster_v1.jpg
Ferris_Bueller_Poster02.jpg

James Robert's 1st Birthday Party

For my nephew, James <3

JRG_Posters3.jpg
Invitations
Invitations
Booth Signs
Booth Signs

In case you we're wondering, yes, I wrote all of this.

DSC_6373_lores.jpg
prev / next
Back to Art Direction & Design
Screen Shot 2016-09-10 at 1.04.04 PM.png
8
McDonald's Sip, Share, Win!
5
McDonald's Food Photograhpy
MCDCK052_bev_C_glass_hero_LgS.jpg
11
Coca-Cola + McDonald's
MCD_DFG_Thumb.jpg
5
McDonald's Trailer Graphics
3
McDonald's Holiday Retail
Screen Shot 2016-10-19 at 6.01.33 PM.png
10
Alamo Drafthouse Cinema
Screen Shot 2016-10-18 at 5.45.38 PM.png
7
Massage Heights
Screen Shot 2016-09-10 at 3.20.44 PM.png
2
Lube Pros Television Spots
Screen Shot 2016-09-12 at 6.12.06 PM.png
5
McDonald's Cuties Happy Meal
Peabody_Sherman_HappyMeal.jpg
4
McDonald's Mr. Peabody & Sherman Happy Meal
Screen Shot 2016-09-12 at 6.17.53 PM.png
5
McDonald's Dragons 2 Happy Meal
shutterstock_150167021_lowres.jpg
7
Bare Tattoo Removal
5
Logo Designs
6
Patio Theater Movie Posters
Screen Shot 2016-09-12 at 6.08.02 PM.png
4
James Robert's 1st Birthday Party

Copyright © 2017, Chris Gallevo. All rights reserved.